XXXX open trial for their new Summer Bright Lager flavours

August 14, 2023
By Rachel White

XXXX is inviting Queenslanders to trial their new Summer Bright Lager flavours at this year’s Ekka Show and Mount Isa Mines Rodeo, with $10k up for grabs for one lucky participant. 

Staying true to their Queensland origins, XXXX’s three Summer Bright Lager flavours are refreshing, summer-inspired brews in three new flavours – Raspberry lemonade, Pineapple lime and Sarsaparilla. 

Giving locals a chance to offer input will help shape future flavour releases, and Chris Allan, Head of Marketing – Core Beer of Lion Australia, said it’s a way for XXXX to acknowledge their loyal fan base. 

“We’re pumped to invite Queenslanders to taste some specially brewed XXXX Summer Bright Lagers that we’ve created just for them to try. We know XXXX fans have a passion for the brand, and we wanted to celebrate that passion by inviting Queenslander beer fans to help share the future tastes of our XXXX Summer Bright Lager, for a chance to win $10k.

“The diverse tastes of our consumers inspire us to continuously innovate and create beers they’ll love, and what better way to get Queenslanders involved than have them taste some exciting flavours and tell us themselves,” he said. 

XXXX beer lovers from across the state who can’t attend the events can participate via social media and a dedicated microsite.

Event Details

When: Saturday 12 Aug 2023 – Sunday 20 Aug 2023
Where: Stockmens Bar, Brisbane Showgrounds

When: Thursday 10 Aug 2023 – Sunday 13 Aug 2023
Where: XXXX Container Bar and Beer Garden, Buchanan Park Event Complex

Stay up-to-date with the latest industry news with the Drinks Trade e-newsletter.

Share the content