Peroni returns courtside for Australian Open

January 13, 2022
By Ioni Doherty

Peroni Nastro Azzurro has partnered with the Australian Open again this year with the brand returning to Melbourne Park, launching a range of activations and initiatives, inviting fans to toast a Peroni together and enjoy the tennis in true style for 2022.

The custom designed Peroni Aperitivo Bar returns to Grand Slam Oval, complete with delicious aperitivo offerings
and direct access to Rod Laver Arena, making it a premium destination for fans.

The innovative space draws inspiration from classic Italian architecture with a crisp white palette and touches of the Peroni blue, creating a Mediterranean courtside at Melbourne Park.

The activation embodies Peroni’s Italian values of quality and craftsmanship, inviting fans to Live Every Moment and be served in style at the Australian Open.

Beyond the court, Peroni is partnering with some of Australia’s top hospitality destinations, collaborating with Sydney’s House Bar at Barangaroo, Brisbane’s iconic waterfront Riverbar, and Melbourne’s own Garden State. Peroni has engaged local artists, musicians and fashion stylists to uniquely dress each venue so fans of the tennis can look forward to the refreshing Italian taste of Peroni on offer, paired with specially crafted aperitivo offerings to elevate patrons’ moments and soak up the atmosphere of the Australian Open.

For fans celebrating the Australian Open with friends and family out and about, at home in backyards or around the television, Peroni has partnered exclusively with Dan Murphy’s & BWS. Tennis fans have the chance to win a beautifully crafted aperitivo box, complete with hand-selected and locally sourced food items, Peroni glassware, a sharing board and AO branded tennis ball with every Peroni case purchase from Dan Murphy’s or receive a bonus Ecology serving ware voucher to redeem online with every 6 or 24pk purchase from BWS.

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