Mount Franklin is launching a new campaign to drive awareness of its commitment to packaging sustainability.
The campaign features a new label design for Mount Franklin’s popular 600ml still spring water bottle. The new label makes it clear the bottles are now made from 100% recycled plastic and features a message encouraging consumers to recycle the bottle.
The brand also has new TVC ‘Life Reincarnated’ with an Ibis voiced by comedian Dave Hughes, which encourages Australians to recycle Mount Franklin bottles, as they are made from 100% recycled plastic so they can have the chance to be a bottle again.
Peter West, Managing Director of Australian Beverages at Coca-Cola Amatil, said Mount Franklin is committed to doing the right thing for the Australian environment and for future generations.
“We’ve heard the community message loud and clear that packaging waste is unacceptable,” he noted.
“Today all our Mount Franklin bottles for Still and Lightly Sparkling (1litre and less) are made from 100% recycled plastic and are 100% recyclable.
“On the 600ml still spring Mount Franklin bottle we have a new message encouraging Australians to recycle in the right way so they can be made into bottles again.”
Dave Hughes said: “When the team at Mount Franklin needed someone to voice a bin chicken, they immediately thought of yours truly.
“Am I offended? Of course not, the ibis is a national treasure! And Mount Franklin bottles being made from 100% recycled plastic is something to celebrate too.”
Amatil’s commitment to using recycled plastic builds on sustainable packaging initiatives to reduce or replace plastic across the whole portfolio. This includes seven out of 10 plastic bottles in Australia now being made entirely from recycled plastic, removing plastic straws from sale, light-weighting (making plastic bottles less heavy so the production and distribution process is more efficient) and forming partnerships with environmental organisations to clean up waste in our environment.
