Bae Juice

New Bae Juice helps fight hangovers

November 18, 2019
By Alana House

Melbourne entrepreneurs have released a fruity hangover prevention product called Bae Juice.

Bae Juice launched in early 2019 after Tim O’Sullivan visited South Korea with his girlfriend and noticed the common trend of consuming pear juice before heading out for the night.

His girlfriend’s family explained that the juice was consumed before alcohol to help eliminate hangover symptoms, so he tried it for himself.

After having a number of great experiences consuming the product before alcohol, O’Sullivan decided to do some research when he returned home.

He discovered there had been studies into the use of Korean pear to help reduce hangover severity.

Some of the studies explained that the ingredient Dihydromyricetin (DHM) had anti-hepatotoxic properties to help detoxify the body. DHM is a chemical extract found in a Japanese raisin tree and is present in Korean pears.

Bae Juice

Korean pears act on the key enzymes involved in alcohol metabolism to help the body metabolise and eliminate alcohol quickly.

“Korean pears have been used as a hangover cure for centuries in Korea and China,” noted Professor Manny Noakes from the CSIRO.

O’Sullivan started importing pear juice, sourced from Naju in South Korean and packaging it as Bae Juice (bae means “pear” in Korean).

Bae Juice is available in Australia in selected stores and online.

A six-pack combination is priced at $24, the 12-pack is $45 and 24-pack is $80. 

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