LMG launches new brand platform with 'there's more in store' campaign

The Liquor Marketing Group (LMG) will roll out a new brand platform designed to raise awareness for Bottlemart and SipnSave with the tagline: ‘there’s more in store’.

The campaign will span TV, radio, print and catalogue materials, digital initiatives, out-of-home displays, social media and an in-store presence, reinforcing LMG’s focus on delivering more of everything – more variety, range, enterprise, care and cost-saving promotions.

Ben Slocombe, Head of Marketing at LMG, said: “We wanted to find a way to share our story with more people and support continued strong growth for Bottlemart and SipnSave in a way that was true to us and that shoppers would appreciate.

“‘There’s more in store’ does exactly this by focusing not just on liquor retailing but on the exceptional experiences that are at the heart of what our members deliver to their shoppers. This new brand platform is an investment in taking our members’ performance to the next level. We couldn’t be more excited to see it roll out,” he said.

The campaign zeroes in on everyday scenarios where expectations don’t meet reality – a dog’s indifference to its owner, subpar customer service in a hardware store and a jumbo prawn that isn’t so jumbo. The campaign positions Bottlemart and SipnSave as the anecdote to these disappointing moments, promoting low prices and outstanding customer service as their trademark.

Developed in partnership with Sydney-based marketing agency The Idea Shed, the campaign aims to elevate brand awareness for Bottlemart and SipnSave and support LMG members in providing unique experiences for their shoppers.

Watch the campaign below.