Lavender Haze: Taylor Swift Inspired RTD Released Ahead of Tour

February 6, 2024
By Cody Profaca

The latest limited edition in the Smirnoff Ice RTD range is the Lavender Lemonade, a product that draws ‘subtle’ influence from pop music icon Taylor Swift. 

Smirnoff, which has comfortably established its reputation as the go-to brand during summer music festivals, has coincided its latest release with the singer’s Australian tour dates. 

“Smirnoff lives and breathes music, so when we saw the line-up of incredible musicians and artists making their way to Aussie stages this year, we knew we had to get ready for it,” said Maddy Stockwell, Smirnoff’s Marketing Manager. 

“With the colour purple having its moment, we’re leaning into our lavender era with the launch of Smirnoff Lavender Lemonade, creating a new taste that sparks excitement.”

The RTD combines crisp lemonade and lavender with Smirnoff’s triple-distilled vodka. Tart but sweet, the 4.5% abv drink is designed to help keep moshing fans cool under the Aussie summer sun. 

Owned by Diageo, Smirnoff is both the world’s most famous vodka brand and the proud producer of the world’s number-one selling premium spirit.

The Smirnoff Ice Lavender Lemonade will be available in liquor stores nationwide from the 13th of February at a retail price of $21.99 per four-pack.

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