Joval enters into spirits category

November 10, 2021
By Ioni Doherty

Joval Wine Group has joined its first brand partnership in the spirits category, signing with SOFI Aperitivo with the Australian spirit to be rolled out through the distributor’s red + white channel.

The focus will be on expanding SOFI’s distribution across on-premise and off-premise networks including retail chains, hospitality groups, restaurants, bars and the hotel and accommodation sectors.

“Joval has an incredible portfolio including Australia’s leading Prosecco so we will be able to provide venues and retailers with an all-Australian spritz package that wins on taste, price and provenance. Most importantly though, we enjoy working with the team,” says Tom Maclean, Founder of SOFI.

“We are proud and excited to be partnering with SOFI Aperitivo, as their exclusive Australian distributor. We can’t wait to have SOFI sitting alongside our amazing Prosecco offering ready to take on the Australian summer,” says Gary Crawford, General Manager of Joval Wine Group.

Inspired by the Italian love for Aperitivo, Mr Maclean created SOFI as the perfect all-natural spritz with no added sugar and packaged for the Australian way of life.

SOFI Aperitivo Blood Orange and Bitters is Australia’s natural Aperitivo: a balance of local grape spirit, blood orange and bitter botanicals (inspired by The Veneto Spritz). Suggested serve is with Prosecco, soda to taste and a wedge of fresh citrus.

In addition, their Pink Grapefruit and Lavender Aperitivo is balances local grape spirit, pink grapefruit and a touch of lavender (inspired by The Pompelmo). Additional releases including limited editions are still to come.

SOFI Aperitivo is available now at Dan Murphy’s, Vintage Cellars and over 500 BWS stores.

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