With just days to go until the Australian drinks Awards 2017, industry leaders have described what the drinks industry’s most respected ceremony means to them.
The awards were born in 2012 when the drinks association members decided the industry needed an independent, credible, transparent and relevant awards night that celebrated the hard work of its industry.
Now, in its fifth year, there is no better award to win than one independently and objectively judged by the industry at large and our consumers.
“We would like to thank our members for their continued support and participation in making our awards show the most spectacular event in the industry,” says the drinks association CEO Georgia Lennon.
Andrew Clarke, Commercial Director at Diageo, says his team has worked hard at being innovative and following consumer trends.
“Bundaberg Lazy Bear has been fantastic innovation for us this year. It’s spot on with consumer trend,” he said.
“Winning [the Best Innovation] award would show that the investment that we have made in really understanding the consumer has been the right one.”
Watch more here
Denis Brown, Managing Director at Bacardi-Martini Australia has described the company’s journey and why it entered for the Best Presence in Social Media award.
Brown discusses how the company’s 42Below eco soap ad campaign went viral for all the right reasons, leading the way in brand sustainability.
“This campaign has gone viral, we made a video on how we make the soap with our lemon ladies which was shared on Mashable in Australia and 10 Network and then was picked up globally and went to 80 million people across the world.”
Watch more here
Michelle Pelizzari, Customer Director of Coles Liquor Group at Lion, revealed what winning the Most Loved Brand would mean for Lion.
“If one of our brands were to win the most loved brand, that would be a massive boost and accolade for our team; it would really energise our marketing team, our brewers and our sales team and be a huge validation of everyone’s efforts.”
Watch more here
Cameron Ferguson, General Manager of Australasia and North America’s Australian Vintage Limited says the company has seen consistant growth over the last few years, and hopes to win the Best Sales Achievement award.
“The brand grew 30% year on year and that’s a great achievement for us,” says Ferguson.
“Winning this award for McGuigan is all about momentum and belief. When you’re on a role, you tend to get the entire business behind the brand and that’s exactly what’s happened with McGuigan.”
Watch more here
Meanwhile, Richard Oppy, Marketing at CUB / ABInBev believes the company has an outstanding entry for the Best Ad Campaign award with its Great Northern Brewing Co, True North campaign.
“We are really proud of what we’ve achieved with Great Northern, it truly has been a team effort.”
Watch more here
