Harry Brown grows retail outlets

June 6, 2022
By Ioni Doherty

LMG will open four new Harry Brown stores this year, taking the total of on the ground sites to nine, with another two stores planned to open in 2023. 

Harry Brown at Reef Gateway Hotel in Airlie Beach opened in March and most recently, a Harry Brown store store in the Victorian coastal town of Torquay opened at the end of May.

Another two new stores are set to open in Victoria and Queensland by the end of 2023, following the growth trajectory for the brand with total annual sales growth up by 27 per cent for the year ending April 2022 and with online sales (website & app) growing by 42.5 per cent for the same period.

Matt McEvoy, General Manager Harry Brown, said: “The growth trajectory of the Harry Brown brand over the past few years has been nothing short of extraordinary. It’s an incredibly exciting time to be leading a brand that gives our members a real opportunity to compete in the big box space.

“The Harry Brown business model resonates with independent store owners because it gives them the collective buying power to offer an extensive range of products across all liquor categories both in-store and online. Our member retailers also receive centralised marketing support that engages and attracts local customers with great deals on the products they love.” 

At 500 sqm, Harry Brown Torquay is the biggest liquor retailer on the Surf Coast, selling more than 2,500 wines, more than 1,000 spirits and 600 beers and ciders from local, national and international suppliers. 

Mr McEvoy said: “As a coastal town, the population of Torquay effectively doubles during summer. The new Harry Brown store is the first big box liquor outlet for the area and offers shoppers great deals across a large range, that caters to local and metro clientele and holidaymakers.”

He says that the Harry Brown stores are best known for their curated selection of craft beer, premium and craft spirits and premium wine. 

“Craft beer is very much about discovery. Australians have embraced the craft beer movement in recent years, and we love giving our shoppers the opportunity to explore such a big range of craft beer sourced from smaller breweries who experiment with unique flavour combinations and styles.”  

Harry Brown customers can also shop the entire range of their local Harry Brown store on the Harry Brown app and website, which also offers click & collect and home delivery services.

“eCommerce provides a fantastic additional revenue opportunity for our Harry Brown retailers. In fact, the average basket size online is more than double the average in-store transaction,” he added.

“The Harry Brown eCommerce platform connects to each store’s unique POS, so customers can enjoy all the benefits of an in-store shop (including specific range, pricing, and promotions) with the convenience of 2-hour delivery and 30-minute Click & Collect.” 

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