Finals fever heats up with Liquorland and Coles’ BBQ promotion

September 6, 2023
By Rachel White
Coles research recently found more than 1 in 2 people are cooking more at home to keep costs down

With the AFL and NRL finals just around the corner, Liquorland and Coles are launching a joint BBQ promotion on meat and beer running from today until October 3.

When customers purchase any two specially marked Coles Brand sausages and/or hamburgers in-store and scan their Flybuys card, they will receive $5 off any 16, 24 or 30 pack of beer in-store at Liquorland.

Mia Lloyd, General Manager Customer, Loyalty at Coles Liquor, said the promotion is an example of how Coles and Liquorland continue to deliver great value, with Coles research recently finding more than 1 in 2 people are cooking more at home to keep costs down.

“We’re excited to be launching this food and drink promotion that will see footy fans get $5 off any 16, 24 or 30 pack of beer in-store at Liquorland when they purchase two Coles Brand hamburgers or sausages in-store and scan their Flybuys card.

“Together we are the destination for food and drink this finals season, offering our customers excellent value for them to enjoy the game at home with their favourite beer and some great-tasting meat,” she said.

Martin Smithson, General Manager of Meat, Deli and Seafood at Coles, said the promotion is just in time for BBQ season and the footy finals.

“As temperatures heat up and Aussie households fire up the BBQ to celebrate the footy finals, Coles Brand sausages and hamburgers are a delicious, budget-friendly option that they can pair with their favourite beer and be rewarded with $5 off any 16, 24 or 30 pack in-store at Liquorland,” he said.

To participate, customers must purchase two specially marked Coles Brand sausages and/or hamburgers in-store between September 6 and October 3 and scan their Flybuys card to activate the offer. Customers must purchase any case of 16, 24 or 30 beers at Liquorland before October 10 to receive $5 off.

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