Liquorland says ‘Cheers!’ to everyday moments with it’s biggest ever campaign

September 18, 2023
By Rachel White

Liquorland has launched its most extensive brand campaign today, saying ‘Cheers!’ to everyday moments at home with friends and family, just in time for footy finals and the festive season ahead.

The light-hearted campaign focuses on bringing the drinks to everyday moments with friends and family, like cooking a meal with mum, celebrating a birthday or date night at home.

The ‘Cheers!’ Campaign features the iconic feel-good track Young Folks by Swedish outfit Peter Bjorn and John and is supported by national media spanning large format out of home, social, radio and broadcast video on demand.

Sarah Wilson, Head of Brand & Content at Coles Liquor, said she’s excited to bring the campaign to life as we head into the warmer months, beginning with footy finals and leading into the festive season.

“We are proud to launch Liquorland’s biggest-ever campaign, celebrating the everyday moments that make life great, from getting your mates around to watch the footy or enjoying a bottle of BYO with friends.

“Our vision is to be a locally relevant drinks specialist, that’s accessible and simple, and we’ve brought that to life in this fun, light-hearted campaign,” she said.

The campaign was developed in partnership with Bashful Agency, who created the promotion to showcase Liquorland’s convenient solutions with more than 760 national stores, an extensive range and convenient delivery options.

Guy Marshall, Group Strategy Partner at Bashful, said the aim of the campaign was to instil a sense of trust in customers so they know they can always rely on Liquorland to deliver the products they love, for the moments that matter, at a price they will love even more.

“We wanted to develop a simple brand platform that is true to the brand and can stay with Liquorland for the coming years. The outcome is essentially Australian, relatable, and sociable – everything we want Liquorland to be. We have focused on bringing to life little, special-ish moments that are simultaneously aspirational and everyday. We are proud of the work and excited to see it launch,” said Marshall.

The initial campaign will run for 12 months and will become the ongoing brand platform for Liquorland.

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