East 9th Brewing has raised more than $50,000 for Polished Man, a campaign to help end violence against children.
Polished Man challenged men and women to paint their fingernails blue during October to spark conversations and raise donations to fund trauma prevention and trauma recovery programs for children who are at risk of or have suffered violence.
This year the campaign raised almost $1.5million, with the Doss Blockos Polished Man team was one of the top raisers in 2018.
The success has come about through the unprecedented support of over 50 of Australia’s hospo venues and liquor retailers. More than 100 individuals joined the Doss Blockos Polished Man team by painting their nails blue to raise money and awareness for the cause.
Venues supported the cause through raising awareness by serving Doss Blockos bottles in blue bags and pouring the pale lager from limited edition Polished Man tap handles.
Several noteworthy venues, organisations and people went to extra lengths to aid the campaign. The Emerson held a Grand Final Eve event, contributing their door takings to aid the cause. Neptune Food & Wine bar held a series of dinners that were supported by wines from Get Wines Direct. Pocket bar painted its entire venue blue and Bondi Cellars created a window display to rival Myer at Christmas time.
The cult street-wear label Ichpig also collaborated with East 9th to release limited edition Polished Man hoodies and t-shirts.
