Campari Australia has announced the appointment of ex-Diageo Commercial Director, David Halliday as its new Managing Director.

The position will see Mr. Halliday responsible for Campari’s portfolio of brands in Australia, New Zealand and the South Pacific.

Previously Commercial Director, Australia, New Zealand & South Pacific for Diageo, Mr. Halliday also has experience in the FMCG and alcohol sector from the UK, North America and Australia, with companies such as Coca-Cola and Bass Breweries UK.

Mr. Halliday said commenting on his appointment: “I’m looking forward to joining Campari Australia at this exciting time. The business has grown impressively since establishing its Australian office around five years ago and I’m excited to have the opportunity to lead the company’s highly motivated team and to work closely with business partners to spearhead the growth of some of the world’s most loved spirits brands in this region.”

Campari Australia is expected to release a commencement date for Mr. Halliday in the next few weeks.