The BWS Cooler is back this January to reward drinks-loving Aussies over the summer months, available to customers exclusively on the BWS on tAPP app and free to play.
Launching in-store on Tuesday, there are 2.5 million prizes on offer valued at $18 million in total.
Josie Brown, General Manager of Marketing for BWS said, “Last year one loyal BWS customer in South Australia actually took home the $50,000 cash grand prize, which couldn’t have come at a better time for his family after they lost their car to hail damage,” Brown said.
“In total, over two million prizes were won in last year’s Cooler promotion, and we can’t wait to hear some of the stories behind this year’s prize winners.”
BWS customers need to download the BWS on tAPP app, register a BWS account and swipe daily for a 1 in 3 chance to win instantly. They can also go into the draw to win one of three Grand Prizes: a $25,000 Adrenaline Holiday Adventure Package, an Aperol Fiat 500 Car, or $30k in cash.
The Instant win prizes include:
- A trip for two to Okinawa, Japan to visit the Monsuta Brewery;
- Tickets to the Peroni Superbox at the Australian Open including travel;
- A Great Northern Experience – 4WD & Fishing adventure;
- A trip for two to Melbourne to enjoy the Casa Aperol X Petanque Social Melbourne Experience; and
- A trip to the Gold Coast with three mates to visit the Balter Brewery.
Also up for grabs are SipCoin prizes and vouchers from Adrenaline, Menulog, Hoyts, Ampol, Kogan and Airtasker, merchandise packs, brewery tours, winery tours and dining experiences.
To play Cooler simply swipe daily on the image of the BWS Cooler in the BWS App to reveal what’s in the Cooler. Every four swipe streak gives you an extra swipe for more chances to win, and every swipe gives you entry into the draw to win one of the three Grand Prizes.
The campaign will runs from 11 January – 28 February 2023, with prizes available to be claimed until 14 March when the redemption period expires.
Note: Cooler promotion is not available in Northern Territory.
