Bombay Sapphire’s $5m campaign for summer

November 17, 2021
By Ioni Doherty

Bombay Sapphire have launched its campaign for Summer with a film, Stirred – an homage to the Bombay and Tonic in Australia and a $5 million dollar rollout across TV, OOH, social and digital platforms.

Director Alan Masferrer brought Stirred to life and shows viewers that the perfect gin and tonic goes far beyond being a cocktail – it is an experience for the senses. All five senses (sight, sound, taste, scent, and touch) are reflected, manifesting the bright, fresh, botanical flavour profile of the heralded, vapour-infused London Dry Gin from Bombay Sapphire combined with the precise balance of premium tonic water.

From the clink of the ice cubes swirling, to the botanical garden enveloped in vapour at sunset, and buoyant balloons rising to burst with botanicals, each element of Bombay Sapphire and its iconic serve, the Bombay & Tonic, is represented metaphorically through a collage of visually arresting, larger-than-life artistic installations. 

Comprised of 30, 15 and 6 second film spots, the new campaign marks the brand’s first collaboration with Mr Masferrar, celebrated for his award-winning music video and commercial work.

“We are so excited for Bombay Sapphire to launch on televisions here in Australia for the first time through the Stirred campaign. The goal of the film is to illustrate the superior taste experience when our signature Bombay & Tonic serve is consumed, thanks to our delicate vapour-infusion process and unique combination of ten all natural, sustainably sourced botanicals,” says Sarah Nichols, Marketing Director for Bacardi-Martini Australia.

“We want people to think of the ‘Bombay & Tonic’ for their gin and tonic drinking moments, whenever effortless refreshment is called for. Through Alan Masferrar’s talented eye and cinematic qualities we were able to create a truly unique spot in the spirits space – one that spotlights the elevated, balanced and refreshing nature of the Bombay & Tonic. After bringing the campaign to screens across other markets during the last few months, we’re excited to see the reaction from gin fans across Australia,” continued Nichols.

As Director Alan Masferrar explains, “I have a particular affinity for the Bombay & Tonic as it was the drink my parents met over, so I was definitely excited to collaborate with Bombay Sapphire on this campaign to illustrate this story of the ultimate sensory drink experience through our metaphorical installations of the bubbles, vapour mist, sparkling ice cube, citrus and botanical ingredients.” 

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