Archie Rose Distilling Co. has announced the appointment of a new Venue Manager at Archie Rose Bar & Cellar Door who will spearhead the company’s evolving line-up of tour and tasting experiences.
Geoff Fewell, formerly Groups Bar Manager for the Golden Age Cinema Group, comes to the role with decades of valuable experience in award-winning teams, including time as National Whisky Manager for the Speakeasy Group, Operations Manager at Lee Ho Fook and Head Bartender at iconic Melbourne establishment, Vue de Monde.
Career highlights for Fewell include a nomination for Tales of the Cocktail Foundation (New Orleans), multiple wins at the Australian Bar Awards and two chef hats whilst at Lee Ho Fook (Good Food Guide).
“I’m so excited to be welcomed into the Archie Rose family and work with a fun, creative group of people. I have always been a supporter of Archie Rose and have had the privilege of watching the brand grow over the years, from being in the industry for so long so I feel incredibly grateful to be a part of the team,” he said.
Fewell will take the lead in the company’s busy tour and tasting calendar, featuring 60 monthly masterclasses, experiences and events, including hosting the prestigious WSET® Level 2 Award in Spirits.
Harriet Leigh, Head of Hospitality, Archie Rose, said: “We are thrilled to have Geoff join the Archie Rose team and bring his calibre of experience and expertise to The Bar. His wealth of knowledge will be invaluable to our team, so we feel incredibly lucky to be working alongside him in his new role.”
Along with tours and tastings, Fewell will make use of his experience to mentor the bar service team, ensuring the Archie Rose guest experience is enjoyable for all visitors to The Bar.
A statement from Archie Rose said following Fewell’s appointment, which came into effect in late May, the company will expand their commercial team into key roles across national accounts, in-field key account management and export.
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