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Agnieszka (Agi) Pfeiffer-Smith appointed Managing Director, Dan Murphy’s

July 1, 2022
By Melissa Parker

The Chief Executive Officer of Endeavour Group, Steve Donohue, today announced the appointment of Agnieszka (Agi) Pfeiffer-Smith to Managing Director, Dan Murphy’s.

Agi will commence transitioning into the new role from her current position as Chief Strategy Officer for Endeavour Group over the coming months working with outgoing Managing Director, Dan Murphy’s, Alex Freudmann to ensure a smooth transition.

Commenting on the appointment, Mr Donohue said, “I am very pleased to have Agi in the Managing Director, Dan Murphy’s role. She is an experienced executive leader with a proven track record of combining her strategic, commercial and operational expertise with a focus on supporting teams to deliver better businesses. Agi will lead a passionate, purpose-driven group of more than 6,000 Dan Murphy’s team members, working closely with its highly talented leadership group while remaining a key member of the Endeavour Group executive team.

“Agi was appointed Chief Strategy Officer for Endeavour Group in April 2020 and has been integral to defining Endeavour Group’s future path, having been a key architect behind the development and implementation of the Group’s initial strategy, following the 2021 demerger from Woolworths.

“It is a testament to the strength of our internal talent that we are able to appoint Agi. Agi has a strong track record of driving transformation by harnessing the role that teams, technology and innovation play in delivering successful customer outcomes. This, combined with Agi’s deep understanding of the Dan Murphy’s business and the broader Endeavour Group strategy, ensures she is ideally positioned to lead Dan Murphy’s through the transformative change currently underway.”

Commencing her career with Boston Consulting Group in 1998, Agi subsequently worked in strategic and commercial roles across large corporates and private equity. Agi’s extensive experience has included working across a variety of industries, with over ten years in retail, including as Executive General Manager, Safety Specialists, Wesfarmers Industrial and Safety; and GM Strategy – Retail Development, David Jones; complemented by property, banking, industrial goods, aviation and telecommunications sector experience.

Agnieszka (Agi) Pfeiffer-Smith said, “I am excited to be entrusted with such a fantastic brand and business – a brand that is loved by its customers and by our team. I look forward to getting to know the business better over the next few months and to working with the team to continue to build on the legacy of Daniel Frances Murphy as we take Dan Murphy’s business on its next adventure.”

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