The new packaging will feature across the range globally and has been designed to give the brand a more premium feel, while placing a more prominent focus on the turkey brand icon.
Wild Turkey's Master Distiller, Eddie Russell, said the new packaging aims to better capture the brand's history and core values.
"We wanted the new packaging to capture the hard work, craftsmanship and heart that goes into making Wild Turkey", Russell said. "My father and I have been making whiskey the same way for over 60 years. From hand selecting the grain, to bottling the liquid and everything in between, we make sure our product is made the right way – the traditional way – at every single stage. We’re proud of our whiskey and we’re glad to have packaging that embodies that.”
The new packaging for Wild Turkey Bourbon, Wild Turkey 101 and Wild Turkey Rye will be rolled out in the coming months. The brand has also announced that there are future plans to evolve the packaging for both Kentucky Spirit and Rare Breed.
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