Jam Shed

UK favourite Jam Shed relaunches in Australia

August 5, 2020
By Alana House

Following its success in the UK, Jam Shed – part of the Accolade Wines portfolio – is relaunching in the Australian market with two varietals, a Shiraz and a Red Blend.

Since its debut in the UK in 2017 with Jam Shed Shiraz, the wine brand has experienced a significant growth in value (over 98% in past year alone), whilst also becoming Amazon’s third bestselling red wine with a 4.6/5 rating.

The brand has more than £1.8 million bottles in annual sales, is the third largest contributor to wine category growth in the UK and is ranked as the 15th largest Australian wine brand.

Jam Shed
Credit: David Hagger; The World Loves Melbourne

Now, Accolade is hoping to replicate its popularity in Australia.

Winemaker Paul Burnett explained: “It’s been great to see how quickly the UK fell in love with Jam Shed Shiraz since launching three years ago.

“With the recent increase in Australian consumer demand for smooth (71%) and sweet (59%) red wines, we are excited to relaunch Jam Shed to Australia ahead of the summer season.”

Crafted from fruit sourced predominantly the Riverland region in South Australia, the wines have been inspired by the area’s development through both jam and wine production for well over a century.

The Riverland climate provides the ideal conditions for ripe fruit flavours and sugars to develop, creating juicy wines with generous varietal characters.

“Crafted to be delicious and uncomplicated, with a smooth, rich and fruity profile, Jam Shed is a great introduction to the red wine category for new wine drinkers, or even beer or cider drinkers,” Burnett said.

“Full of flavour, Jam Shed wines are easy drinking and perfect for enjoying on their own, pairing with food or as an aperitif on a warm summer’s evening.”

Jam Shed Shiraz and Jam Shed Red Blend are available now in Liquorland, First Choice, Vintage Cellars and independent retailers at RRP $18.

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