Tovaritch! announces Australian-exclusive bottle formats, launches Latvian production line 

June 19, 2024
By Cody Profaca

European premium vodka brand Tovaritch! has revealed that it will soon be available in Australia in three different pack size formats, with a 200ml and 1L option joining the already-available 700ml bottling. 

The two new bottle formats will be brought into Australia by current importer and distributor ALM, via its Independent Beverage Partners sales division.

Reflecting on the new format, Independent Beverage Partners’ National Merchandise Manager David Cloutt said, “with its outstanding liquid, exceptional brand support, exciting new packaging, the Tovaritch! Brand is ripe for a resurgence in the Australian market and Independent Beverage Partners is proud to be offering this high-quality product to our network of independent retailers, both off and on-premise”.

Tovaritch!, which claims to be the world’s most awarded vodka, derives its name form the Russian word for ‘friend.’ Despite its Russian history, Tovaritch! immediately switched its production and sourcing from Russia to Europe following the outbreak of the conflict in Ukraine. 

“We are excited to launch our European product line produced in Riga, Latvia, this month,” said CEO and Founder Eugenio Litta Modignani.

“Our brand is 100% European and is appreciated by those who demand high quality at competitive prices. We have attained 147 independent industry awards and is fast-growing as a global brand with stockists in 24 countries.”

When asked about the Australian-exclusive pack sizes, Modignani said that, “in agreement with our distribution partners, we decided to introduce a small pack size as it is not only cost-effective for Australian consumers but also perfect for crafting up to six cocktails. We have aligned our pricing strategy competitively compared with other well-known vodkas, but what sets us apart is our superior European quality”.

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