Two of the Top 10 biggest selling wine brands in the world in 2019 were created in Australia.
The list is based on global sales of nine-litre cases in 2019 and was compiled by Drinks Business. The two Aussie behemoths are [yellow tail] at no.3 and Hardys at No.7.
And [yellow tail] is firmly on track to maintain its biggest selling wine brand standing in 2020. Managing Director John Casella recently revealed to Drinks Guide that [yellow tail] sales in its major markets spiked as a result of the ‘pantry loading’ mentality in March.
“Following the stockpiling that took place, [yellow tail] continues to experience strong global sales due to a significant increase in at-home wine consumption and occasions,” he noted. “Furthermore, under challenging economic circumstances, consumers tend to choose brands that they trust and offer excellent value for money, which is the strong appeal of [yellow tail].”
Here’s the full rundown:
- Barefoot (E&J Gallo)
The biggest selling wine brand of 2019 was Barefoot, which sold an estimated 22.5 million cases globally in 2019 according to industry estimates. Nielsen reports the Barefoot brand has grown by 19.2% in value over the past 12 months.
2. Gallo (E&J Gallo Winery)
E&J Gallo is estimated to be responsible for 40% of all wine production in California. It’s also one of the most widely exported wines in the world. In 2019 its volume was estimated at 15 million.
3. [yellow tail] (Casella Family Brands)
Launched in 2000, Yellow Tail was the first bottle wine label launched by the Casella family, who previously supplied bulk wine to other producers. It was created as an export label and became the number one imported wine to the US in 2011. The industry estimate of its volume in 2019 was 11.5 million.
4. Changyu (Changyu Pioneer Wine Co)
Changyu is China’s oldest and largest wine brand, founded in 1819. It now has eight chateaux across six Chinese wine regions. Its 2019 volume was 10.7 million.
5. Robert Mondavi (Constellation Brands)
Robert Mondavi is the third biggest wine brand in the US. Its other key markets are Canada, Switzerland and Japan. Overall, its 2019 volume was 10.5 million.
6. Sutter Home (Trinchero Family Estates)
Sutter Home is one of the biggest brands in the US, with strong export markets in the UK, Poland, Ireland and Canada. In 2018 the brand celebrated the 70th anniversary of the Sutter Home Family Vineyard’s first harvest. Its volume in 2019 was 10.2 million.
7. Hardys (Accolade Wines)
Australia’s Hardys was named the top-selling wine brand in the UK last year. It sold 8.9 million nine-litre cases in 2019. Drinks Business notes that the brand recently “set its sights more firmly on the UK on-trade”, launching a series of “foodie” wines in 2019 intended to be paired with food and available to restaurants and bars. The new ‘Foodies Range’ comprises a Shiraz, a Chardonnay and a rosé.
8. Great Wall (China Foods Limited)
The brand battles for most market share in China with the country’s other biggest wine brand, Changyu. Its its top Cabernets can retail at around £50. It’s 2019 volume was estimated at 7 million.
9. Casillero del Diablo (Concha y Toro)
Named the second most powerful wine brand in the world by Wine Intelligence earlier this year (behind [yellow tail]), Conch y Toro’s Casillero del Diablo is the biggest wine brand in Chile. Its 2019 volume was 8.9 million.
10. Echo Falls (Accolade Wines)
First launched in 2002, the Echo Falls brand is dominant in the budget market and is currently the second largest wine brand in the UK. Its volume was 3.1 million in 2019.
The Echo Falls range includes several single varietal wines and blends, plus a range of Fruit Fusions, including White Peach and mango, and Strawberry and Lime. In 2017 it launched its first spirit, a berry-flavoured vodka.