Yellow Tail has topped the Global Wine Brand Power Index for the third consecutive year.
The brand has widespread approval, and placed in the top 5 with consumers surveyed in Canada, China, Hong Kong, South Korea, the UK and the US.
While there has been an overall decline in Yellow Tail's global brand awareness, the study found it has a strong connection score and a loyal customer base, which helped it to retain its top spot.
Jacob's Creek was the only other Aussie wine brand in the top 10, coming in at No.4.
However, the brand has fallen one place from Wine Intelligence’s report since last year, when it tied in 3rd position with Gallo.
Lindeman's followed at No.11, up one place from last year.
Building on feedback from over 20,000 wine consumers in 21 markets – representing 380 million wine drinkers globally – the third annual Wine Intelligence Global Wine Brand Power Index is tracking decreasing consumer awareness levels, albeit at a less steep rate than the previous edition of the report. This year, recalled purchase levels are also lower, most likely a factor of reducing awareness levels.
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