To the Mountains… and Beyond: Brewery Launches Beer into Stratosphere, assisted by NASA

February 2, 2024
By Cody Profaca

Taking the term ‘product launch’ to new heights, Mountain Culture Brewing Co. have reinforced their reputation as a category leader for innovative marketing strategies with the release of its new core range Australian Pale Lager, aided by NASA.

“It’s no secret that the favourite beer of our brewery team is lager,” said founder and head brewer, DJ McCready.

“Highly technical, combining Aussie ingredients, our state-of-the-art brew house and traditional brewing techniques, to deliver the right balance and the most crisp, refreshing lager around.

“We’re calling it the really good beer for when you just want a beer”

The partnership hopes to launch the rocket to an altitude of 1000 metres before ejecting its beer ‘passenger,’ which will parachute back down towards their esky landing strip. 

The product launch follows Mountain Culture’s recent GABS Hottest 100 win with an established core range Status Quo Pale Ale.

For those interested in following along, Mountain Culture’s rocket launch will be documented via the brewery’s socials.

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