Lyre’s is the first non-alcoholic beverage company to partner with the Australian Turf Club (ATC) ahead of the Spring Carnival at Randwick Racecourse which will feature the Lyre’s Terrace Bar, serving a collection of non-alcoholic cocktails for those looking to moderate their drinking or abstain altogether on their day at the races.
“This partnership shows the ATC’s forward-thinking commitment to inclusivity as increasingly more Australians opt to take a break from alcohol. As more people demand better-for-you options to enjoy at premium events such as Everest Day, we’re proud Lyre’s can play a part in elevating the occasion for even more racegoers this season,” said Mark Livings, Lyre’s CEO and Co-Founder.
The Lyre’s Terrace Bar will be open at Randwick Racecourse for Everest Day on Saturday 15 October on the top of the WINX Stand which is free for all general admission racegoers. And Lyre’s products will continue to be stocked at ATC bars for the duration of Sydney Spring Carnival.
ATC Executive General Manager, Commercial, Melinda Madigan added, “ATC are delighted to partner with Lyre’s non-alcoholic cocktails across the Sydney Everest Carnival on Everest Day, Moët & Chandon Spring Champion Stakes Day, and The Big Dance on Cup Day. Our focus is always to provide unique and unforgettable raceday experiences catering for all customers and tastes, and I’m sure racegoers will enjoy Lyre’s creative touch on the famous Pink London Spritz, Tommy’s Margarita and Espresso Martini trackside at Royal Randwick”.
Tickets to Everest Day are available now online at www.australianturfclub.com.au/races/everest-day/.
