Spirits

ASM Liquor Pty Ltd to Distribute Own Portfolio

ASM Liquor Pty Ltd (ASM) has announced that it will move forward with plans to distribute its own portfolio as a result of a mutual agreement with previous distributor Beam Suntory. “We would like to thank Beam Suntory and Coca-Cola Amatil for their custodianship of our brands over the past 18 months. ASM will issue … Continued

August 20, 2015

Beam Suntory To Hold The Great Whisk(e)y Rumble

On 1 September, Beam Suntory Australia will host four of the world’s top whisk(e)y experts in the Great Whisk(e)y Rumble, an event designed to showcase the growth, innovation and diversity of the company’s portfolio of whiskies. Together for the first time in one place, Fred Noe – seventh generation Master Distiller of Jim Beam, John Campbell … Continued

August 19, 2015

Vodka O To Become Official Vodka Partner of Stereosonic

ASM Liquor Pty Ltd. (ASM) and Totem Onelove Group have signed an agreement naming Vodka O as the official Vodka Partner for Stereosonic 2015. ASM’s Tequila Blu will also feature in VIP bars as the official Tequila for the festival. To celebrate the partnership, ASM Liquor will be making a special edition RTD for the festival, … Continued

August 18, 2015

Jim Beam Reaches Out to Sport Fans with “Fan Made History” Campaign

Jim Beam is targeting sport lovers with the launch of its ‘Fan Made History’ campaign. Timed with the lead up to sporting finals this August, the campaign celebrates Jim Beam followers and footy fans by providing the opportunity for supporters to share $100,000 with their chosen club. The promotion will be accompanied by a multi-platform … Continued

August 17, 2015

Dan Aykroyd Introduces New Crystal Head Aurora to Australia

Ultra-premium Crystal Head Vodka has launched a new expression into a number of first-to-market countries, including Australia. The only release for the brand since its inception in 2008, Crystal Head Aurora moves away from the standard line extension usually seen within category and will sit as a completely different liquid, rather than a flavoured or … Continued

August 11, 2015

Canadian Club Celebrates Bad Sweater Day with Latest Marketing Campaign

  Canadian Club is giving all Aussies an excuse to show off their ugliest sweaters in a below-the-line campaign featuring radio personalities Kyle and Jackie O. The campaign encourages consumers to participate in a national “Ugly Sweater Day” Friday 14 August, and to tune into the KISS FM morning show for a chance to win tickets … Continued

August 10, 2015

Jack Daniel’s Rallies Australia with “Jack’s Bar” On Tour

Following last year’s “Bar that Jack Built” activation, Jack Daniel’s is once again launching a crowd-sourced celebration to commemorate the birthday of its namesake founder. “Because no-one is sure of his exact date of birth, Jack’s birthday is celebrated for the whole month of September, with events getting bigger and bigger every year”, explains the … Continued

August 10, 2015