Sporting Heroes Face of New Wild Turkey Digital Campaign

Wild Turkey Bourbon has signed NRL players Nathan Hindmarsh and Petero Civoniceva, as well as AFL player Brad Johnson on as the spirit’s new Brand Ambassadors for the 2015 footy season. The three sporting ambassadors will be the face of Wild Turkey’s latest national digital campaign, recently released prior to the Holden State of Origin … Continued

June 1, 2015

Glenfiddich Releases ‘The Original’: The Whisky That Started It All

Blended with a storied past and launched as part of an impassioned local marketing campaign, William Grant & Sons has released its newest distiller’s collection expression into Australia – Glenfiddich The Original. Inspired by the pioneering spirit of Sandy Grant Gordon, Glenfiddich The Original is a recreation of the embryonic 1963 Glenfiddich Straight Malt that … Continued

May 25, 2015

Think Spirits Secures Distribution of Grand Marnier

Think Spirits has secured the long-term distribution rights to take over the distribution of Grand Marnier in Australia from Bacardi Lion. Think Spirits will now be responsible for all trade enquiries for the liqueur in Australia. Denis Brown, Managing Director of Bacardi Lion wished both Think Spirits and Grand Marnier well in their partnership. “As … Continued

May 20, 2015

A New Whisky Liqueur Joins The Old Pulteney family

The Old Pulteney Scotch Whisky portfolio has expanded in Australia, with the new addition of a malt whisky liqueur named Stroma. From the far North East of Scotland, off the Caithness Coast, Stroma Malt Whisky Liqueur takes its name from the windswept Orcadian Isle and is a blend of award-winning Old Pulteney malt whiskies. Distributed … Continued

May 20, 2015

Alaskan Rock Vodka

RRP: $80 Distributor: Lark Distillery Hand-crafted by award-winning distillers at Lark Distillery in Tasmania, Alaskan Rock Vodka is a Sydney based artisan vodka created using malted-barley to deliver a crisp, neutral spirit flavour, best enjoyed straight from the freezer, cold and neat. Working alongside the design team Vert, Alaskan Rock conceptualised the vodka’s unique bottle, crafted … Continued

May 11, 2015

Absolut Announces Plans to Release New Bottle Design

Created by a passionate group of creatives, Absolut has announced plans to introduce a newly designed bottle. Featuring an updated two line logo, a new script, a redesigned medallion, reduced glass weight and new brand signifier, the new bottle is an update on the original, created in 1979. Peder Clason, Global Brand Strategy Director, Absolut, said: … Continued

May 5, 2015

Negroni Week Goes International

For the third year running, Campari has joined up with Imbibe Magazine (imbibemagazine.com) to bring Negroni week to an international audience. In a bid to raise money for local charities, chosen by on-and off-trade supporters, the week long charity event will aim to raise the popularity of the Negroni. The event will be held from … Continued

May 1, 2015