Absolut Announces Plans to Release New Bottle Design

Created by a passionate group of creatives, Absolut has announced plans to introduce a newly designed bottle. Featuring an updated two line logo, a new script, a redesigned medallion, reduced glass weight and new brand signifier, the new bottle is an update on the original, created in 1979. Peder Clason, Global Brand Strategy Director, Absolut, said: … Continued

May 5, 2015

Negroni Week Goes International

For the third year running, Campari has joined up with Imbibe Magazine (imbibemagazine.com) to bring Negroni week to an international audience. In a bid to raise money for local charities, chosen by on-and off-trade supporters, the week long charity event will aim to raise the popularity of the Negroni. The event will be held from … Continued

May 1, 2015

Featured Bar: Mamasita

Mamasita is one of three bars currently representing Victoria in Tequila Herradura’s Mi Casa Su Casa activation in Australia. As part of the activation, later this year Mamasita will join 11 other venues as an exclusive partner of a barrel of Herradura “Double Barrel” Reposado Tequila. The barrel, named the ‘Australia Casa Select’ was selected … Continued

May 1, 2015

Divided Opinions on Whisky Brand Calls on Global Campaign to Find Answer

To celebrate its 200th birthday, Laphroaig distillery has launched a global campaign entitled “200 Opinions Wanted”, offering consumers a chance to win a trip to its birthplace, Islay, if they offer their opinion of the Single Malt Scotch Whisky. 200 years after launching its Single Malt Scotch Whisky in 1815, Laphroaig’s Single Malt Scotch Whisky … Continued

April 28, 2015

Distilling Legend Jim McEwan Announces Retirement

After over 52 years in the business, Production Director and Master Distiller at Bruichladdich Distillery on the Isle of Islay, Jim McEwan has announced that he will retire in July 2015. Jim joined the independent company in 2000, describing it as a ‘Cinderella’ distillery. A legendary figure in the Scotch whisky industry, he has over … Continued

April 24, 2015

Perth Based Distillery Produces First Biodynamic Farmed Vodka

Perth based Hippocampus Metropolitan Distillery has launched its first small batch spirit – an organic vodka. Hippocampus Vodka has been made using biodynamic-farmed wheat from a nearby farm, where biodynamic farmers, Jamie and Rodney Frost ensure that no artificial chemicals are used on their soil or plants. The wheat has then been fermented in small … Continued

April 17, 2015

Top Bars Headline Tequila Herradura’s ‘Australian Casa Select’ Double Barrel Reposado in World First Multi-Venue Collaboration

Mexico’s leading ultra-premium tequila brand, Herradura has launched a unique activation in Australia, in which, for the first time worldwide, 12 bars across the country have been able to purchase their own, exclusive single barrel of Herradura Reposado tequila. Herradura is the only tequila brand in the world to offer the opportunity for venues to … Continued

April 16, 2015

Glenmorangie Releases Limited Edition Glenmorangie Tùsail

Behind Glenmorangie’s latest limited edition Glenmorangie Tùsail, is a rare quality grain, Maris Otter barley. The sixth release from the award-winning Private edition collection, Glenmorangie Tùsail is built on the unique taste of the barley, which was almost lost to the world if it weren’t for the efforts of a few. Since 2010, Glenmorangie has … Continued

April 16, 2015

Dan Murphy’s Crowned Exclusive Retailer of Crown Royal Maple Flavoured Whisky

Dan Murphy’s is now retailing North America’s best selling whisky brand in Australia. Crown Royal Maple Flavoured Whisky, distributed by Diageo Australia, is now retailing exclusively in Dan Murphy’s. The range currently being retailed includes the original Crown Royal Maple Finished Canadian Whisky, as well as the De Luxe, Black, Reserve and XR. Latest to … Continued

April 16, 2015