Jim Beam is targeting sport lovers with the launch of its ‘Fan Made History’ campaign. Timed with the lead up to sporting finals this August, the campaign celebrates Jim Beam followers and footy fans by providing the opportunity for supporters to share $100,000 with their chosen club. The promotion will be accompanied by a multi-platform … Continued
Ultra-premium Crystal Head Vodka has launched a new expression into a number of first-to-market countries, including Australia. The only release for the brand since its inception in 2008, Crystal Head Aurora moves away from the standard line extension usually seen within category and will sit as a completely different liquid, rather than a flavoured or … Continued
Wrapping up Tequila Herradura’s ‘Mi Casa Su Casa’ world-first initiative in Australia, nine of the country’s leading tequila bars flew out to the spirit’s motherland in July. Celebrating these bars’ hard efforts over the prior 12 weeks, in what was a push to engage consumers in new and innovative ways with the versatility of the … Continued
Canadian Club is giving all Aussies an excuse to show off their ugliest sweaters in a below-the-line campaign featuring radio personalities Kyle and Jackie O. The campaign encourages consumers to participate in a national “Ugly Sweater Day” Friday 14 August, and to tune into the KISS FM morning show for a chance to win tickets … Continued
Following last year’s “Bar that Jack Built” activation, Jack Daniel’s is once again launching a crowd-sourced celebration to commemorate the birthday of its namesake founder. “Because no-one is sure of his exact date of birth, Jack’s birthday is celebrated for the whole month of September, with events getting bigger and bigger every year”, explains the … Continued
Grey Goose has teamed up with Chef Brent Savage from Pott’s Point restaurant Yellow, as well as Sydney staple Luxe Bakery to create ‘La Boulangerie’, an innovative artisan experience aimed at highlighting the history behind the French vodka brand. By day, Yellow will be transformed into an inspired bakery where freshly baked bread and pastries will be … Continued
Suntory Global Innovation Centre has announced plans to conduct experiments from outer space on the “development of mellowness in alcoholic beverages through the use of a microgravity environment.” The research will be undertaken inside the International Space Station’s Japanese Experiment Module (nicknamed “Kibo”) with cooperation from the Japan Aerospace Exploration Agency (JAXA). Suntory hopes findings … Continued
St Agnes has launched into the luxury market with the release of two ultra-premium XOs – the XO Imperial 20 Year Old and XO Grand Reserve 40 Year Old. The two XOs will be officially released 8 August, a date which marks the brand’s 90th anniversary. The XOs join the already widely available XO 15 … Continued
Following a new agreement with brand owner Roust, Coca-Cola Amatil (CCA) has confirmed that Russian Standard Vodka will be added to their distribution portfolio. From August 3, the Russian Standard Vodka range (comprising seven SKUs) will further boost CCA’s newly integrated portfolio, which also now holds a range of luxury Japanese whisky brands from Beam Suntory, including … Continued
Formed from the spicy sweet flavour combination that has long been a staple of Mexican cuisine, Patrón’s latest SKU, Patrón XO Cafe Incendio, recognises a growing enthusiasm for intense pairings with an innovative fiery-hot chile chocolate liqueur. Still true to a Mexican heritage, Patrón XO Cafe Incendio combines the distinctive flavour of arbol chile with … Continued