Snoop Cali Rosé is heading to Australia for summer. A blend of Grenache and Zinfandel, it breaks the rules of typical rosé culture, bringing a touch of Cali behavior and Snoop’s iconic West Coast style to our shores.
The first Californian rosé for the brand and second collaboration with the hip-hop icon, Snoop Cali Rosé continues to cast a contemporary lens on 19 Crimes, a line of wines inspired by the convicts turned colonists that helped build Australia.
Snoop says, “We did it big with 19 Crimes Cali Red, so you know we had to do it again – and this time, I was thinking pink. I can’t wait for everyone to sip on my Snoop Cali Rosé and bring those fresh feels from spring into summer and beyond. I hope when you open a bottle of this wine you take a little mind trip to my Cali home. This is how we Rosé the Snoop Dogg way!”
19 Crimes Snoop Cali Rosé follows Snoop Dogg and 19 Crimes’ first collaboration, Snoop Cali Red, which has seen strong success in-market since its release in 2021.
Ben Culligan, Treasury Premium Brands Marketing & Category Director says, “After the success of Cali Red, we’re excited to bring 19 Crimes Snoop Cali Rosé to Australia and look forward to seeing the response. As a culture creator, innovator and a leader in pop culture, our partnership with Snoop Dogg continues to bring new consumers to the wine category and it’s great to see this innovation go from strength to strength.”
To support the launch, an ATL campaign will roll out across October, with a mix of digital, outdoor and audio advertising. Consumers continue to have access to the Snoop Dogg AR experience also – by visiting askthedoggfather.com they can ask questions and hear Snoop’s responses and sage advice.
19 Crimes Snoop Cali Rosé, RRP $18.00 is now available from leading liquor stores nationwide.
