Sidewinder’s tutti fruity turn

May 4, 2022
By Ioni Doherty

Brick Lane Brewing is set to release two new, fun and fruity flavours, Sidewinder Lime XPA and Sidewinder Passionfruit XPA.

The award-winning Sidewinder range has grown with two new XPAs that are refreshing, tropical and naturally less than 0.5% ABV – a feat only possible due to the world-class technology at the brewery.

Sidewinder say that in a category dominated by lagers and pale ales, these new flavours will add further spark to the growing no and low alcohol category by giving consumers greater freedom and more tasty options when it comes to enjoying a drink.

Paul Bowker, founder and CEO of Brick Lane, says, “The no and low alcohol segment has well and truly announced its arrival in the Australian beer market. With strong awareness of the benefits of the no and low alcohol segment, consumers are now looking for choice within this space. With Sidewinder we are giving everyone the opportunity to explore and enjoy super tasty beers in a variety of styles, be it Hazy Pale, XPA or fruit driven refreshment found in the innovative new Lime and Passionfruit Sidewinders. All these alternatives provide even greater freedom to enjoy beer, including on occasions where a no alcohol version is a better choice.”

The Lime XPA and Passionfruit XPA form part of Sidewinder’s strong portfolio of no and low alcohol options that can be enjoyed any time, never compromising on flavour or the drinking experience.

Sidewinder Lime XPA delivers a fresh golden haze with aromas of lime juice, orange oil and citrus hops notes reminiscent of grapefruit and lemon, with stone fruit esters obtained during the fermentation process. The flavour is super zingy with fresh lime peel notes supported by medium-low hop bitterness and tropical hop flavours, and biscuity malt character and body.

Sidewinder Passionfruit XPA offers a fresh golden haze with bright aromas of passionfruit, guava and mango immediately present. The flavour is super refreshing with passionfruit paired with a medium-low bitterness and tropical hop flavour, and biscuity malt characters.

Since launching four years ago, Brick Lane says it is the fastest growing independent brewer in Australia with a brewing capacity in excess of 20 million litres of beer annually. A $50m investment into the brewery, including a significant capacity expansion completed in early 2022, saw the brewery incorporate technological and engineering approaches new to the Australian beer market, with a fierce focus on sustainability and reducing energy and water requirements.

The company supports industry growth in the industry by producing a large range of beers for other national and emerging breweries as well as the major domestic and international retailers. This includes a number of Australia’s most popular no alcohol beers, brewed at Brick Lane under their successful partner brewing program.

Sidewinder Super Ultra No Alc XPA (Lime, Passionfruit, Deluxe)
4 x four pack x 355ml can
RRP $55 for 16pk case $15 per 4 pk
ABV Less than 0.5% (0.1 standard drinks)

Sidewinder is available via www.sidewinderlife.com.au, and selected Sidewinder beers can be found at Dan Murphy’s nationally, Coles Supermarkets and good independent retailers.

Sidewinder No Alc XPAs can also be found at GABS Brisbane, Sydney and Melbourne in May, and Good Food and Wine Show Melbourne in June.

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