Stella Artois has released a second ad starring Sarah Jessica Parker that will feature during Super Bowl.
The actress appears as sex columnist Carrie Bradshaw from Sex and the City in the clip, while Jeff Bridges appears as his character from The Big Lebowski.
As the music from Sex and the City plays, a waiter asks Carrie if she would like a Cosmopolitan.
She replies: “Nope, tonight I’ll have a Stella Artois”, causing the music to stop, people to spill food and drinks and a fire to start in the kitchen.
Bridges then wanders in, in character as The Dude from The Big Lebowski, and also decides against his favourite White Russian in favour of a Stella.
The pair sit at adjoining tables and congratulate each other on their choice, as the slogan “Change up the usual” appears on the screen.
The ad was created by Stella Artois together with Water.org co-founders Matt Damon and Gary White to help end the global water crisis.
The organisations are rallying American consumers to “Pour it Forward” by enjoying a Stella Artois, which will trigger a donation to Water.org to help provide access to clean water for someone living without it.
Since 2015, Stella Artois has helped Water.org provide more than 1.7 million people in the developing world with access to clean water, but the brand needs the help of people everywhere to reach their goal of providing 3.5 million people in the developing world with long-term, sustainable access to clean water by 2020 through its partnership with the organisation.
“This is just the beginning for ‘Pour it Forward’ as we launch the program in a big way,” said Lara Krug, Vice President, Stella Artois. “Sarah Jessica Parker is the first, but we’ll be recruiting other familiar faces to help spark a movement of people choosing Stella Artois in order to help make a difference.”
Watch the ad below:
