Samuel Smith & Son (SS&S) will take over the distribution of New Zealand brand Mt Difficulty Wines nationally from 1 June 2017.
Previously distributed in Australia by Fine Wine Partners (FWP), the opportunity for SS&S to take over the agreement came about when FWP was sold to Accolade Wines earlier this year.
Mt Difficulty Wines has a reputation for producing premium wines from some of the oldest vineyards in the sub-region of Bannockburn in Central Otago, as well as its award-winning pinot noir.
Paul Midolo, Director of Strategy and Trading at SS&S said, “We are delighted to add another fine family owned brand to our portfolio. The addition of Mt Difficulty Wines will give the SS&S team another premium brand to take to market from the Central Otago region and strengthen our existing New Zealand offering.”
Fraser Mackenzie, Sales and Marketing Manager at Mt Difficulty Wines was also pleased about the new partnership: “Australia has been a focus for us for a number of years and we look forward to our new home in the
There are a number of ranges under the Mt Difficulty brand and SS&S is currently working through what the portfolio will look like here.
