Goodness Group Global has teamed up with Coles Liquor to launch remixt, an all-natural, preservative-free wine-based fruit punch at 8.5% alcohol by volume (ABV) available nationally.
Remixt is Goodness Group Global’s first launch into the alcoholic beverage market and an innovation in the wine category.
Launching in 97 First Choice Liquor Market stores across the country on 6 December, the remixt line is set to be the hit new drink of this year’s festive season.
Seltzer was the drink of choice last summer, but this year, remixt says it’s all about wine-based fruit punch.
Co-founder of Goodness Global Group, Drew Bilbe, said: “We have always been at the forefront of the beverage industry, pioneering novel creations that cater to the evolving tastes and values of consumers. Our commitment to innovation and quality has led to the launch of our first all-natural wine-based product.”
Simultaneously, the launch coincides with Goodness Group Global’s successfully closing the first tranche of its Series B funding round, securing nearly $4 million. This substantial capital infusion is part of a larger effort to raise up to $20 million to fuel its ambitious international expansion strategy. This move would see the group extend its market reach beyond local borders, with a particular focus on entering European markets.
Coles Liquor General Manager of Customer Loyalty Mia Lloyd said, “We’re thrilled to launch remixt into the Australian market as temperatures increase and the festive season gets underway. We know our customers will love the great flavours that remixt has to offer and will jump at the opportunity to try this new and innovative wine-based punch.”
“Coles Liquor has been fantastic to collaborate with, and it has a genuine ambition to innovate within the category. We are delighted to partner with them as a ‘first to market’ in First Choice where we know the team will get behind it and offer customers something different and delicious,” said Michael Williams, Goodness Global Group Head of Sales APAC.
“We have been at the forefront of reflecting rapidly changing consumer preferences in the industry, and we’ve responded to the latest need with our new ready-to-enjoy remixt range,” Mr Bilbe said.
Remixt packaging is eco-friendly, made with resealable and recyclable 69% plant-based renewable materials and uses 80% less fossil fuels than a typical glass wine bottle to manufacture.
Remixt contains 6.7 standard drinks in 1L packaging and is available in two flavours, Tropical and Cranberry & Apple.
“We’ve teamed up with some of Australia’s best DJs to curate playlists that sync seamlessly with each flavour variant. Our curated music tracks are available through a free QR code on the pack, giving you the ultimate sounds of summer with your family, friends, and community,” said Mr Bilbe.
The remixt range is now available nationwide across 97 First Choice stores. The 1L Tetra Pak will be promoted throughout the summer months within First Choice Liquor Market,
Recommended retail price of $20 per Pak
For more information visit https://www.drinkremixt.com
