Jumping on the growth of cocktails globally, Rekorderlig has partnered with bartenders from across the world to create several simple punches that can be made to share, as well as a number of more complex recipes that use spices and chilli.
“We’ve all experienced the global cocktail revolution, seen the move to pre-batched drinks and the development of a new wave of beautiful and creative cans. At Rekorderlig we see a big opportunity to bring all of these trends together with the launch of our Cider Cocktails,” Rekorderlig Marketing Manager, Nikki Langford said.
The first of its kind in the category, Rekorderlig Cider Cocktails, come in individual slim 250ml cans and are available in three variants. The variants include Passionfruit Gimlet – a citrusy blend of Rekorderlig Passionfruit Cider, gin and a hint of lime; Wild Berries Bramble – a fruity mix of white rum and Wild Berries Cider; and Swedish Punch, inspired by the Swedish summer, blending mint, lime, cucumber and elderflower with Rekorderlig Strawberry-Lime Cider and vodka for an extra twist.
Whether it’s at home, at a barbecue, a party, or in a bar, these cocktails will offer consumers new opportunities to explore cider.
To support the launch, Rekorderlig will be investing heavily in providing sampling programs, trial mechanics, impactful visibility items and merchandising solutions to both on and off-premise venues.
Distributor: Coca-Cola Amatil
RRP: $5 off-premise and $4 on-premise
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