Skrewball, the world’s first super-premium peanut butter whiskey, will soon be available in the Australian market as part of Pernod Ricard’s Australian portfolio.
The expansion follows multiple years of rapid growth since it was launched in the US in 2018. It is now the number one peanut butter whiskey flavoured liqueur in the world, leading out its nearest competitor 15:1 by both value and volume. It also currently stands as the number five flavoured whiskey brand overall.
Pernod Ricard, who became a majority stakeholder in the Skrewball brand in 2023, is hoping to capitalise on the Australian flavoured spirits category which currently stands as the second fastest growing spirits segment in Australia.
The new product is expected to be available nationwide from mid July, and from NZ from late June, at an RRP of $65.
For more information, visit www.skrewballwhiskey.com.
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