Pepperjack’s & AFL make character count

April 26, 2022
By Ioni Doherty

Pepperjack is the Official Wine of the AFL in a partnership to support the wine’s When Character Counts campaign and its commitment to crafting quality Australian wines.

As part of the partnership, the AFL have created a new Pepperjack content series, titled Friday Knock Offs. Hosted by former AFL player Dylan Buckley (pictured above), the show will air at 4.30pm every Friday across AFL’s channels. Each week Mr Buckley and a guest will knock off for the week with a casual conversation about footy and life, with the series debuting on Friday, 22 April. 

Treasury Premium Brands Director Marketing & Category, Ben Culligan, says, “As champions of the Friday Night Occasion, Pepperjack is perfectly positioned to help drive this opportunity for the category. We see the content series as a perfect accompaniment to this partnership – providing AFL fans and broader consumers with an engaging series celebrating the week that was and the anticipated weekend of footy ahead.

Alongside the AFL campaign, Pepperjack’s When Character Counts outdoor advertising campaign has commenced along the eastern seaboard.

Pepperjack’s signature Barossa Shiraz leads the portfolio which has evolved over the years and includes an array of exciting varietals, including Chardonnay, Sangiovese, Malbec and a Grenache Rosé. 

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