In celebration of its 160th anniversary, Rutherglen’s Morris wines has introduced a new range and refreshed its label and packaging design to commemorate its family winemaking legacy.
The CHM range is dedicated to Charles Henry Morris, fourth generation winemaker and father of current Chief Winemaker David Morris. They are the most premium range of table wines available within the Morris wines range, with grapes carefully selected from premium dry-grown estate vineyards in the Rutherglen region.
The 2013 vintage had a dry and warm growing season from September to February, which permitted perfect conditions for ripening and the resulting grapes were intensely flavoured.
In addition, David Morris (above) has crafted a commemorative Old Premium Rare Tawny honouring generations of tradition and skill in creating fortified wines. Using a blend of materials dating back to the early 1940s, this Rare Tawny is a harmony of aged character and freshness.
Just 160 dozen were produced for the anniversary. with Morris of Rutherglen Old Premium Rare Tawny having an RRP of $90.
Morris wines packaging refresh
The Morris of Rutherglen packing refresh has been designed to reflecting the heart of the brand.
It honours the winery’s generations of tradition and skill, with barrel images reinforcing its legacy of award-winning wines is through blending and barrel craftsmanship.
It also features the Fairfield horse, which is synonymous with Morris of Rutherglen. Founder George Francis Morris established the first vineyard in 1859 named ‘Fairfield’ after his beloved horse.
The new packaging also introduces the family’s 6th generation, Madden Morris.
“The refresh has been crafted to strengthen Morris’ brand identity, modernise the brand and whilst still representing our history and what is at the heart of the brand,” said Adrienne Renton, Senior Brand Manager Premium Wine, Casella Family Brands.
“The new logo now highlights our 160 year old origins, heroes our barrel legacy through the shape of both the label and logo and continues to feature the famed Morris horse, Fairfield who is now progressively walking forward into the future, while not forgetting the past,”