Booming sales of Kosciuszko Pale Ale have lead Lion to release the beer in cans.
Lion’s General Manager, Craft, Gordon Treanor said the brand has grown by over 20% in the last 12 months, with 84% growth in pack in NSW alone.
Kosciuszko was founded by Australia’s godfather of brewing Dr Chuck Hahn in 2009 at the Kosciuszko microbrewery at Banjo Patterson’s Inn in Jindabyne. The venue sits at the foot of Australia’s highest peak, Mount Kosciuszko, the pale ale’s namesake.
Treanor said the popularity of cans in the craft category made the decision a no-brainer.
“We saw an opportunity to give drinkers another way to enjoy Kosciuszko Pale Ale, especially given the huge demand for the beer in its existing formats,” he explained.
“It is really exciting to see the brand go from strength to strength, as we expand its footprint across the nation with our cans and stubbies available to retailers nationwide.”
The launch of Kosciuszko cans follows the announcement last month that Kosciuszko will be the naming sponsor of the world’s richest country race on Everest Day at Royal Randwick this October.
