Kollaras & Co and Krombacher have launched their annual Krombacher Pourfection Competition for 2019.
The campaign, which commenced on January 1 and finishes on February 28, is run by Krombacher in various markets around the world including Australia.
Entrants are required to submit a video of their best Krombacher pour to the contest Facebook page.
Krombacher is the number one premium beer brand in Germany, with more than 80 glasses consumed every second in Germany alone.
Krombacher’s Director of Sales & Marketing Stephan Kofler said: “Pourfection is a fun way of raising pouring standards. Our aim is not to just ensure bar teams have the knowledge and power to pour perfectly but we want to increase understanding among consumers as well.”
Kollaras Marketing Manager Georgia Kollaras added; “Krombacher is a cornerstone brand within the Kollaras & Co Portfolio and it was brilliant to see the engagement from consumers in our previous competitions. Last year, the time and effort each of the entrants put into perfecting their pour was incredible, and there is no doubt that even more creative entries will be received for the 2019 campaign.”
The winning Australian entry for 2018 featured a Krombacher Road Trip – Sydney’s Aaron Jones invented a clever beer holder to transport Krombacher on the roof of his car, netting him an overseas holiday to attend the prestigious Purity Law Party held in Krombach.
Click here to watch his entry.
The Purity Law Party will be held in April 2019 and is traditionally attended by Pourfection winners from around the world. The Purity Law, otherwise known as ‘Reinheitsgebot‘, was established in 1516, and stipulates that beer can only be crafted from four natural ingredients – malted grains, hops, water and yeast.
Every year, Germany celebrates ‘Reinheitsgebot’, which has become a day of national pride, involving a range of different festivities featuring delicious foods and beer, which of course, takes centre stage.
The terms and conditions of participation in Krombacher Pourfection are here: https://www.krombacher.com/pourfection.
