Australia’s #1 selling bottled wine brand*, JACOB’S CREEK has partnered with contemporary Melbourne-based surface pattern designer Cassie Byrnes, to release a new limited-edition look for the award-winning Jacob’s Creek Classic Sparkling Chardonnay Pinot Noir, perfectly timed as summer and the festive season approaches.
‘Wonderland’ celebrates Australia’s unique native flora through an energetic collage of shapes, symbols and bold colours – reflecting modern Australia and the effervescent nature of sparkling wine.
Trina Smith, JACOB’S CREEK Chief Group White and Sparkling Winemaker said, “It’s been great to work with Cassie on this new, bright and fun design which beautifully captures Australia’s beautiful flora as well as the characteristics of our Sparkling!”
“As the weather is warming up and the festive season approaches, we believe consumers are going to love this new look for a much-loved favourite Sparkling, a bottle and wine people will be proud to share and put on tables across the country”, Trina continued.
‘Wonderland’ artist and illustrator Cassie Byrnes commented, “This Wonderland piece is all about celebrating what I love, and a big part of that is Australian flora. The design is inspired by some of my favourite Australian natives: Bottlebrush and the Christmas bush, along with some of the gums that I can see through the window of my design studio.”
“The mark making represents bubbles and popping corks and is a real celebration of the unique beauty of our country”, Cassie continued.
The ‘Wonderland’ limited-edition Jacob’s Creek Classic Sparkling Chardonnay Pinot Noir is available for consumers in Australia now at leading liquor retailers across the country at an RRP of AUD $14.99.
*Data sourced from IRI MarketEdge based on data definitions provided by Pernod Ricard Australia. Sales of Bottled Wine by volume and value, IRI retail panel, Bottled wine, 9 Litre Equivalent and $ (000s) sales, total Australian Liquor + MAT 26/07/2020
