Industry camaraderie comes to the fore

December 22, 2021
By Ioni Doherty

With the voting booths now open in the annual GABS Hottest 100 Craft Beer Poll, two independent breweries, Hawke’s Brewing Co. and Heaps Normal, have drawn on their mateship, strengthened through the most challenging year on record, to campaign for each other’s top beers.

“In a market where independent brewers account for less than 10 per cent of Australia’s total beer volume, the GABS Hottest 100 Craft Beer Poll is a massive opportunity to promote the importance of us indies sticking together,” says Hawke’s co-founder, Nathan Lennon.

“This year’s GABS campaign is our way to also throw some support behind the team at Heaps Normal, who are fostering such an important and inclusive movement through their brand, but who have also been our go-to pals for sharing advice, hugs, laughs and beers during what’s been the craziest year any of us can remember.”

Heaps Normal stormed onto the market in 2020 with its debut 0.5 per cent ABV ‘Quiet XPA’ release.

“We’re stoked to join forces with Hawke’s this year to highlight the importance of mateship in both our journeys as indie brewers. It’s been genuinely humbling to have had such incredible support from our brothers and sisters in the alcoholic craft beer category. Hawke’s has been one of those supporters, so we jumped at the chance to team up” says Andy Miller, CEO and co-founder of Heaps Normal.

“To see an alcohol-free beer earn a place in the Logies of the craft beer industry would highlight just how far the conversation around mindful drinking has come.”

The GABS Hottest 100 is now considered one of the biggest polls of its type in the world, helping to bring the craft beer and independent brewers conversation to the fore.

To vote for beer and mateship in this year’s GABS Hottest 100, vote Hawke’s Patio Pale and Heaps Normal Quiet XPA at either #1 or #2, and complete your ballot by voting for any of your other favourite indie beers.

Share the content

Related Posts