Proof Drinks has been appointed as the UK distributor for Four Pillars Gin with Proof to manage all sales and distribution responsibilities in the region.
The UK is a leading market for Four Pillars outside of Australia, where the team led by Claire Kewney has strong growth ambitions in the next three years and Proof Drinks specialises in the distribution, sales, and marketing of premium brands in the UK and has done so for more than a decade.
Four Pillars co-founder and Trade Director Stuart Gregor says, “The UK is a huge priority for us and we’re confident that with an incredible new partner in Proof, we can get Four Pillars into the hands of more of our gin-loving friends across Britain.”
Four Pillars intends to widen its national distribution in the UK via the on-trade, off-trade and ecommerce channels, with a particular focus on Waitrose where its cult favourite Bloody Shiraz Gin has been sold since September 2020.
Proof Drinks Managing Director John Vider says, “We are incredibly excited to add Four Pillars to the Proof Drinks Portfolio. As well as winning some of the most prestigious awards out there in their relatively short history, they have shown themselves as true innovators within the category.
“Their use of fresh, native Australian ingredients has seen the creation of some of the most unique and exciting gins available globally. We can’t wait to work with the team at Four Pillars to offer these truly exceptional gins to the UK consumer.”
Four Pillars will continue to export its core range of gins to the UK market, including Rare Dry Gin, Bloody Shiraz Gin, Olive Leaf Gin and Spiced Negroni Gin. Four Pillars is currently available in 25 markets globally as well as a growing presence in the Global Travel Retail Sector.
