Disaronno Wears DIESEL Launch Party
The Disaronno Wears DIESEL launch party was held at Bar M this week, celebrating the release of its the limited edition bottle in collaboration with the Italian fashion house.
The historic former tyre factory in Rushcutters Bay was the perfect location for the stylish launch.
Guests were treated to bespoke Disaronno cocktails, live entertainment and Bar M’s signature Italian specialties.
The Italian liqueur has partnered with Diesel, the iconic global streetwear brand, to customise its new limited edition bottle Disaronno wears Diesel.
Disaronno wears Diesel is a limited edition bottle wrapped in an eye-grabbing denim pattern, representing Diesel’s signature textile.
“Every year, the announcement of the Disaronno Limited Edition collaboration is an important international occasion, which we always look forward to,” said Augusto Reina, CEO of ILLVA Saronno Holding. “This year, the Disaronno bottle, with its unmistakable shape, takes on an unexpected look full of character. It is the perfect blend of Italian style and modernity,”