Stylish launch for Disaronno Wears Trussardi

December 7, 2018
By Alana House

Spirits Platform has launched the new “Disaronno Wears Trussardi” Limited Edition in spectacular fashion at Sydney Opera House.

The event featured Australia’s first cocktail runway show, with bespoke cocktails created by QT Hotels around the country. Each cocktail was reflective of the city it was created in.

Disaronno Wears Trussardi unites the Trussardi logo and texture with the Disaronno bottle’s distinctive shape, with fuchsia, green and blue brushstrokes framing the famous label.

For Christmas gifting, in addition to the classic bottle, the Disaronno Wears Trussardi Limited Edition comes in two sets of mini bottles. There’s also a “Celebrate in Style” giftbox, with two champagne flutes joining the bottle of Disaronno.

“For years the Limited Edition has marked an annual highlight with reference to our brand’s visibility,” said Illva Saronno Holding CEO Augusto Reina. “Disaronno® is appreciated across the globe as an emblem of Italian style. And this year we are proud to make a particularly classy, elegant statement with a graphic design that reflects in full our perfectly modern essence.”

“The Trussardi story is very much about innovation, discovery, the concept of fusion. In addition to strengthening the bond between two companies that epitomize the Italian spirit worldwide, designing the iconic Disaronno bottle underscores once again that Trussardi continues to be a 360° lifestyle brand,” says Tomaso Trussardi, CEO of Trussardi.

#DisaronnoWearsTrussardi is the sixth Limited Edition of the Disaronno Icon project, the brand’s annual collaboration with a leading name in Italian fashion.

Here are some photographs from the stylish event:

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