Endeavour Group builds premium wine portfolio

March 12, 2021
By Ioni Doherty

The Endeavour Groups has acquired the Yarra Valley’s Oakridge Wines, serving to expand Endeavour’s Paragon Wine Estates portfolio.

The acquisition includes the brands and the winery, vineyards (20.8 hectares, and another 16.6 leased hectares) and its grape grower relationships as well as award-winning restaurant and cellar door.

Paragon Wine Estates already has a number of well established and award winning brands across five premium key wine regions in Australia and New Zealand: Chapel Hill (McLaren Vale), Isabel Estate (Marlborough, NZ), Krondorf (Barossa Valley), and Riddoch (Coonawarra). Paragon Wine Estates was established in 2019 following the acquisition of McLaren Vale’s Chapel Hill winery.

“Paragon’s ambition is to preserve the heritage of wines that have incredible provenance, to share the stories – some of which span centuries – and to make them more accessible to wine lovers throughout Australia,” said Endeavour Group’s Managing Director Steve Donohue.

Oakridge Wines Chief Winemaker David Bicknell said:

“Personally, it’s great to have strong support and encouragement to continue 20 years of work at Oakridge, to continue to make wines the way they should be made, and to build on our reputation as sustainable farmers.

“Joining such a large drinks business will enable us to further improve Oakridge’s fine wine credentials and realise the full potential of our vineyards and our team,” he added.

Established in 1979, Oakridge Wines and under the D’Aloisio and Atlas family-run ownership, it has grown to become an internationally recognised wine producer of award-winning wines and an in-demand tourist destination in the Yarra Valley. Oakridge Wines has accumulated an impressive tally of over 500 domestic and international trophies and medals together with countless awards for hospitality at its architect-designed facility.

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