Curatif launches Piña Colada premixed cocktails

May 7, 2024
By Cody Profaca

Premium premixed cocktail brand Curatif have announced the addition of Piña Colada to its collection of canned cocktail varieties. The blend features a base of Appleton Estate Signature Rum and Ron Colón Salvadoreño Rum supported by roasted coconut flakes, coconut cream, and sumptuous fresh pineapple. 

“A Piña Colada can be a hard one to crack in a ready-to-drink format because of the complexity of the ingredients whilst staying true to the authenticity of the recipe but we have mastered a Piña Colada that is truly bar-quality,” said Matt Sanger, Curatif’s Managing Director.

“What sets Curatif apart is our use of real ingredients – the freshest of pineapples, the creamiest of coconuts and the delicious blend of quality rums.

“Coconut is having a real moment and it’s great to see a resurgence of this most loved and nostalgic cocktail.”

According to Sanger, Curatif’s Piña Colada has been crafted as a result of significant public demand.

“The Piña Colada has been our most requested cocktail – we’ve released a few different iterations in The Club (Curatif’s subscription program) over the last couple of years and it’s developed a cult following,” he said. 

“There’s not many cocktails that are so evocative, so fun, and so irreverent and giddy as a Piña Colada.”

The new release will be made publicly available direct from Curatif from tomorrow 8 May at $45 per 4-pack.

“Our latest cocktail has been a labour of love that we’ve loved labouring over.”

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