Shot in documentary style to convey the surprise of the Norfolk locals, the TVC will today be broadcasted across TV, digital, cinema and mobile channels.
The newest addition to the Coca-Cola family, COCA-COLA LIFE provides consumers with the original taste of Coca-Cola but with 35 per cent less sugar and kilojoules.
At 1,412 kilometres east of the mainland, Norfolk Island is one of Australia’s most remote communities with a population of roughly 2,000.
Lisa Winn, Coca-Cola South Pacific Marketing Director said of the new TVC: “With the launch of COCA-COLA LIFE, we want to intrigue, educate and engage consumers, and show that Coca-Cola will travel near and far to ensure our products are available for everyone. Playing on our locally-created ‘Let Life Surprise You’ concept, we chose to go somewhere Australians would least expect us.
“The residents of Norfolk Island were definitely surprised to see us, and their reactions to the product were fantastic, and we’re excited to see that replicated as we bring COCA-COLA LIFE to the rest of the country.”
COCA-COLA LIFE is available in a 250ml can, 330ml glass bottle, 375ml can, 390ml PET bottle, 450ml PET bottle, 600ml PET bottle, 1L glass bottle, 1.25L PET bottle, 8x200ml cans, 4x330ml glass bottle and 10x375ml cans.
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