Stuart Alexander have announced that Cherry Heering joins the company’s liqueur and spirit portfolio including MONIN, The West Winds Gin, Chase Distillery, MUYU, Don Papa Rum, Berry Bros & Rudd, Fentimans Mixers, Ocean Spray, AVOSH Premium vodka and Avallen Calvados.
Stuart Alexander initiated a business transformation two years ago and is continuously looking for premium brands to enhance its international portfolio.
Cherry Heering is the global reference for a variety of classic cocktails and a great fit: fully in line with the company strategy and vision to ‘own the cocktail’. This new distribution will also drive the Stuart Alexander long-term sustainable growth.
CEO at Stuart Alexander, Nick Nairn, said:
“We’re excited to enter a partnership with De Kuyper Royal Distillers. In Australia, Stuart Alexander has built a reputation for enhancing the cocktail experience with our range of specialist mixing solutions. As the world leader in liqueurs, we look forward to working with De Kuyper to bring these exceptional brands to Australia”.
Of partnering with Stuart Alexander, Erik Van de Ven, Global Commercial Director at De Kuyper Royal Distillers said:
“Our intention is to choose the best fitting partner in each market. In Australia, a key market for us, we confide in Stuart Alexander to successfully grow our premium brands due to their long-standing industry experience and excellent network in on- and off-trade. Together we will focus on our vision to ‘Own the Cocktail’ and enable more people in Australia to enjoy best tasting cocktails mixed with our premium products”. Aside from the above mentioned premium brands De Kuyper already successfully markets the De Kuyper liqueurs and De Kuyper Schnapps in cooperation with Bacardi-Martini in Australia. This partnership remains unchanged.
Cherry Heering was acquired by De Kuyper Royal Distillers in October 2017. Founded in 1695 De Kuyper is today the world’s largest Cocktail Liqueur producer, selling over 50 million bottles in over 100 countries every year. In 2019, De Kuyper received the prestigious “Liqueur Producer of the Year” award from the internationally leading ISC. Marking its 325th anniversary this year, the Dutch company is honouring the past, celebrating the present and looking forward to a promising future. A future in which the family business aims to add value by innovating, premiumising, modernising and leading the worldwide cocktail liqueur market.
Founded in 1884 and one of Australia’s largest privately-owned companies, Stuart Alexander & Co. imports, markets and distributes a large range of Premium Beverages including MONIN, The West Winds Gin, AVOSH, Chase Distilleries, Berry Bros. & Rudd, No 3 London Dry Gin, Don Papa, evian and Ocean Spray.
Stuart Alexander & Co. also imports, markets and distributes premium global Food & Confectionery brands such as Chupa Chups, Fisherman’s Friends, Mentos, TABASCO® and Lotus throughout Australia.
This is partner content from Stuart Alexander & Co.
