Cellarmasters has launched its first ‘Touring Cellar Door’, a unique winery-on-wheels concept that will be rolling around the country putting smiles on faces.
“There are so many great wineries to explore, yet so little time, so we decided to bring Australia’s best wines to our customers’ front doors,” said Ben Copeman-Hill, General Manager of Cellarmasters.
The Touring Cellar Door is a unique, fully converted Citroën 1972 H Van, fitted out to be a sommelier’s mobile dream and is painted in the colours ‘vine green’ and ‘champagne’.
The vintage van will travel to select locations in Australia, stopping at various festivals and events – the first was the Smooth Chocolate Festival in Sydney last weekend.
See some photos from the event…
Have you ever seen bigger smiles on faces than these 2?! Wine and Chocolate can do that to you! Day 2 @smoothchocfest #touringcellardoor
“Since 1982, Cellarmasters has forged close relationships with grape growers and winemakers in Australia. It’s these connections that guarantee that you’ll enjoy great wine every time, and we are beyond excited to take to the road to showcase our amazing range.
“We are also planning on rewarding some of most loyal customers. We’d like to celebrate some of our amazing customers by treating them to a home visit from the Touring Cellar Door,” Copeman-Hill added.
Right now the tour offers samples of renowned winemaker, chef, TV presenter, Stefano de Pieri including his Prosecco, Shiraz Mataro and Vermentino.
@cellarmasters: Great to have winemaker Stefano De Pieri join us at the @smoothchocfest – To say everyone loved his new range would be an understatement!#touringcellardoor
Follow the Cellarmasters website or Instagram to see where the tour is heading next!
