Campari’s Aperol will be the Official Partner of Tennis Australia for four years from 2024 and will launch Terraza Aperol at the Australian Open in January.
Campari’s Aperol Spritz, the iconic drink of summer, has returned to the Australian Summer of Tennis, starting with the United Cup in late December, through to the Brisbane International, Adelaide International, Hobart International, and finally, the Australian Open in January.
Simon Durrant, Managing Director – Australia at Campari Group, said: “Campari is thrilled to announce that Aperol will be bringing a slice of Italian culture to the Australian Open in 2024.
“The Australian Open is the biggest event in the Australian summer calendar, and with Campari’s Aperol Spritz being the drink of the summer, this is the perfect partnership. Boasting one of the biggest sporting crowds in the nation, we’re excited to spread the Aperol joy across a terrific summer of tennis.”
Aperol would be activating at several bars on the ground at the Grand Slam of the Asia-Pacific.
“We are excited to welcome the tennis fans at the Australian Open to our bespoke bar, Terrazza Aperol, to experience summer in true Italian style. In what promises to be a lot of fun for tennis fans, Aperol Spritz will also be available throughout the many bars across Melbourne Park,” said Durrant.
Tennis Australia’s Chief Commercial Officer Cedric Cornelis said, “We are incredibly excited to have Aperol return as a Partner in 2024. Both tennis and the Aperol Spritz are synonymous with summer in Australia, making this the perfect partnership between two icons.
“We can’t wait to see fans attending events across the Summer of Tennis sitting back and enjoying the world-class tennis while sipping a refreshing Campari’s Aperol Spritz for years to come.”
Terrazza Aperol launches at the Australian Open
At the Australian Open, Campari’s Aperol Spritz will serve at Terrazza Aperol on Grand Slam Oval. Fans will experience a bespoke 15-metre-long bar, bean bags, lounges and an elevated cabana. Tennis fans can enjoy Italian aperitivo with a bespoke aperitivo box. Guests can also sample a Campari’s Aperol Spritz at a number of bars and restaurants across the Melbourne Park precinct, including the new Bar Atrium with views of the Melbourne city skyline.
To keep up to date on Aperol’s events at Tennis Australia, visit https://www.aperol.com/en-au/serve-up-summer/.
