Calabria’s custom wines to call your own

September 24, 2021
By Ioni Doherty

Calabria Family Wines new range – Bill and Lena Calabria. Bélena (Bill + Lena = Bélena) pays homage to the true partnership between Bill and Lena, taking inspiration from their determined spirit, grace and tenacity that saw them through tough times to provide a better future for the next generation.

To celebrate the release, Calabria is inviting ‘true partners’ to blend their names together to create personalised custom labels via the Calabria website. Calabria Family Wines will then deliver the labels to customers to place directly on their Bélena wine to share with that special someone. Calabria hopes to inspire wine lovers to celebrate the important friendships in their lives, and to raise a glass or two with friends to toast this special day.

“Mum and Dad have always done whatever they could to keep the Calabria business going. Even when times got tough in the 80s, Bill and Lena worked as one spending days on end washing wine bottles in an old soft-drink bottle washer for other local wineries,” third-generation Sales & Marketing Manager Andrew Calabria said.

“During the good and tough times, Mum and Dad were front and centre working together for the good of the business. They continue to be an inspiration to me, my brothers and sister and we’re so pleased we can recognise the spirit of their brilliant partnership in the new Bélena range.

“We think this is a fun and personalised way for people to celebrate those close to them and see their names on a wine label. We’ve had a lot of fun bringing this to life and we can’t wait to see the clever blended names people come up with.”

The new range features the 2021 Bélena Pinot Grigio, 2020 Bélena Moscato and 2019 Bélena Montepulciano – three easy-drinking wines crafted for immediate enjoyment.

The wines are available now from Dan Murphy’s, Liquorland and First Choice stores for RRP $21. Beautifully packaged in an eye-catching etched glass bottle with foiled gold features, this standout wine is the perfect option to bring to the dining table or to enjoy with friends.

To create a custom label, customers must purchase two bottles of Calabria Bélena Pinot Grigio or Moscato from where the wine is sold and visit https://www.calabriawines.com.au/belena to fill out the customisation form and upload a proof of purchase document. Once the form is complete and submitted, the team at Calabria will print and post the sticker label directly to you to place on the bottle. Labels will be available on a first-come, first-served basis, and limitations do apply. There is a minimum two week waiting period for label orders to be delivered.

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